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NEWRefunds Insights, Ad Insights & AI repricer strategies

The AI-powered platform for profitable ecommerce growth.

Profit, performance, inventory, operations and helpdesk, all connected in one platform across every marketplace and sales channel.

Profitability

Transparent, accurate profit down to SKU level

True net and gross profit across every business, account and channel in one view. No spreadsheets, no middlemen.

Every fee countedSKU-level P&L

Where the money went Real net profit

Sales

Fees

Ads

Returns

Costs

Profit

Performance

You work on listings, we show you how good they are

See where every listing stands on paid and organic, across every marketplace, and catch wasted ad spend early.

Paid + organicACOS alerts

Ad spend & ACOS Unacceptable

39%ACOS

Organic

Paid

Wasted

Inventory

Never run out, never over-order

Forecast demand, manage SKUs across every marketplace and raise POs straight to your supplier.

Demand forecastPOs to suppliers

Stock & reorders 1,998 units left

Raise PO now

Engage

Automate up to 80% of your inbox

Where’s-my-order, invoice, refund and replacement tickets answered inside SLA across every marketplace, day or night.

Inside SLADay or night

One helpdesk 17 open tickets

Where is my order?Amazon · 2 min agoOpenAnswered

Can I get a VAT invoice?eBay · 6 min agoOpenAnswered

Item arrived damagedShopify · 11 min agoOpenReplaced

Flow

Create once, publish everywhere

One central catalogue replaces separate PIM and DAM tools. Build every product once, then publish it to every marketplace.

One catalogueCopied right

Listings everywhere 7 marketplaces

Amazon eBay Shopify TikTok Shop Temu Walmart Etsy

Workspace

A done-for-you team, with AI task management

Connect your whole team in one place. Set follow-ups, get alerted on complications and know the moment something’s done.

AI follow-upsDone alerts

This week 3 tasks

~~Rewrite listing title & bullets~~AKSR

~~Content brief for the new range~~HM

Chase supplier on late POAI follow-up

WhatSales saves me an average of 1–2 hours a day, adding up to a staggering amount over the month. I easily track my results on the app, and overall, it’s a great tool for all sellers.

Shabaz HussainSimply Malikah

WhatSales is now our company-wide platform for ecommerce operations, bringing helpdesk, inventory and profitability reporting together in one place.

Abid SabarShopMonk

WhatSales’ integration with Linnworks is a game-changer for e-commerce sellers, offering real-time insights and streamlined operations to boost profitability.

Ben AsquithUK Pet Supplies

Their software offers excellent visibility and in-depth insights, helping us make informed decisions that boost profitability. Highly recommended.

HuzefaWeb Emporium

Across our multiple ventures, we rely on the platform for a consistent, centralised view of performance across every market and channel.

Martin DallawayDLM Direct

Great professionalism during onboarding, and a quality product with strong visibility and insights.

Dipesh PatelFidum Group

1,000+brands & agencies

£300m+GMV analysed

2M+orders analysed

50+integrations

Trusted by 1,000+ leading ecommerce brands and agencies

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