New features and improvements, day by day. We ship most days, so there is usually something new to try.
Seller Feedback now shows the product and buyer behind every feedback, Engage Reports becomes Performance reporting where you build your own reports, and the planner compares a product's suppliers.
When a product can come from more than one supplier, the planner's Why now compares them on the price you last paid, how long their orders really take and their faulty returns, and points out a better buy. You decide whether to switch.
Open in WhatSalesBuild your own report on tickets, agents, channels, stores or seller feedback, filter it by status, ticket type, channel, store or owner, keep it under My reports and download it as a CSV for Excel.
Open in WhatSalesSee what each neutral or negative feedback is about, which product it was for and whether that product itself has a problem, with one click to the product, the buyer's history or the Amazon order. It also flags Amazon feedback that Amazon may remove, and translates comments written in other languages.
Open in WhatSalesEngage Reports show how your team handles buyer messages, every ticket shows the buyer's earlier tickets and the order's refunds and claims, and Seller Feedback brings eBay and Amazon feedback together.
See how your team handles buyer messages: each person's replies, first-reply and resolve times, and how many messages a ticket took before it was resolved. Pick any dates and export both tables as CSV.
Open in WhatSalesA ticket now shows the buyer's earlier tickets, and the order's refund, return and A-to-z claim or chargeback, so you have the whole story before you reply. The inbox can also list just the tickets with an A-to-z claim or chargeback.
Open in WhatSalesAdd, edit and tidy your team's reply templates in one place in Engage Settings. They are the same templates you pick from the reply bar.
Open in WhatSalesSee your eBay and Amazon seller feedback on one page, with your Amazon rating, filters by marketplace, store and type, a search box and CSV export.
Open in WhatSalesHierarchical Performance opens with your biggest sellers first, and sorts by biggest gainers, biggest fallers or how far each brand is from its target.
Hierarchical Performance now opens with your biggest sellers first. You can also sort by biggest gainers or fallers against the compare period, or by how far each brand is ahead of or behind its target. The page remembers the sort you choose.
Open in WhatSalesSales and profit notifications: a morning briefing, weekly and monthly summaries, and warnings when margin drops, products lose money or you fall behind target. Plus hear when a cost replacement has finished.
Start each day knowing how yesterday went: a morning briefing of your sales and profit, weekly and monthly summaries, and a warning when a store's margin drops, when products are selling at a loss, or when you're behind your monthly sales target. Groups of stores get one summary that names the stores. Choose which you get in your notification settings.
Open in WhatSalesWhen you replace costs on past orders and leave the page, WhatSales now tells you in your notifications when it has finished, or if it failed.
Open in WhatSalesVAT set up in three plain questions, advertising targets on Hierarchical Performance, and compliance details carried over when you fill a product from a listing.
The VAT page is now three plain questions. Answer where you're VAT registered and whether your costs include VAT, and WhatSales sets the VAT on every fee, cost and courier for you, showing what it does to your profit before you save.
Open in WhatSalesFill from listing in Product Studio now copies the compliance details too (manufacturer, responsible person, safety and dangerous-goods answers, safety documents) from your Amazon or eBay listing, so you don't type them again.
Open in WhatSalesSet ACOS, TACOS and ROAS targets alongside revenue and profit for any brand, department, category or product type on Hierarchical Performance, and see on each card whether its advertising is on target. Clicking into a brand or category now keeps its summary pinned at the top while you scroll through what is inside it.
Open in WhatSalesAsk the Copilot how to do something in WhatSales and it answers from the help centre.
The Performance Copilot now answers "how do I" questions from the WhatSales help centre, and links you to the article it used, so you get the right steps and can read the full guide.
See how far your Amazon and eBay imports have got, and when a connection needs you.
Connect Platforms now shows how far the first import of an Amazon or eBay store has got, with orders, products, expenses and finance each counted on a progress bar, the same as Temu. If a connection stops working it says so plainly, for example Reconnect Amazon, with what to do next.
Open in WhatSalesFill a product's master data, or an Amazon draft, from what is already live on your marketplaces.
Product Studio has a new Fill from listing button next to Save Master. Pick one of the product's live listings on Amazon, eBay, Temu, Shopify, Walmart or a Mirakl marketplace and it replaces the master data with that listing's, so a product you listed before Product Studio gets its master in one click.
Open in WhatSalesThe Amazon listing drawer has a new Fill from Amazon listing button next to Fill from master. It shows which fields would change, and after you confirm it replaces the drawer's values with what is live on Amazon, so your draft matches the real listing again.
Open in WhatSalesAI listing matching works on your live listings by default, with the cost shown before you start.
AI listing matching now works on your live listings by default, so you don't spend credits on ended, inactive or draft listings, and you see the cost of each choice before you start. The reporting hierarchy can show just the products with live listings too.
Open in WhatSalesNotification emails now have a Change what you get link that opens your own notification settings straight away, without signing in.
Open in WhatSalesBudget rules now open in a read-only view. Press Edit rule to change one and Save to apply it, so a stray click can't change your budgets. The on/off switch in the list asks before it changes anything.
Open in WhatSalesIn Listing Health's new Settings, switch off a marketplace you don't sell on. It leaves every figure, the weekly summary and the nightly live check, so your listing health shows only the marketplaces you care about.
Open in WhatSalesA weekly Listing Health summary: what needs fixing, where you could be selling, and who should act, in a 30-second read.
Every Monday, Listing Health puts a short summary in your bell: what's wrong with your listings, the channels you're missing on where your brand already sells, and who on your team should fix what. Switch on the email in your notification settings to get it in your inbox too, built to read in 30 seconds on your phone, with a store-by-store section if you run several stores.
Open in WhatSalesRelist Amazon listings that were removed, a picture panel for Amazon images, and one-click status checks in Flow.
When Amazon removes a listing, the listing drawer now says so and offers Relist. It checks your product's barcode on Amazon, warns if the old listing was on a different product, and refreshes the draft from your master data.
Open in WhatSalesAmazon listings now have a picture panel: see every image, drag them into order, and fix pictures Amazon would turn down, such as too small, too big, the wrong format or share links, in one click before you publish.
Open in WhatSalesProduct Studio's Amazon channels now have a Check statuses button that re-reads every listing's live state on Amazon, and each card shows when it was last checked.
Open in WhatSalesA friendlier All Campaigns page that understands eBay Promoted Listings, and a choice of who on your team can use the AI connector.
Campaign drawers show each advertised product's picture and open the product in a click, every row carries its platform's icon, the region menu has flags and full country names, and the wide table can be dragged sideways.
Open in WhatSalesAll Campaigns now tells eBay's two kinds of Promoted Listings apart: campaigns that pay a percentage of each sale are judged on their ad rate against your margin, with a clear rate to lower to or try, and per-click campaigns on their bids.
Open in WhatSalesThe Team page now has an AI connector switch for each person, showing how many of your account's places are used and how many are left. The account owner always has a place.
Open in WhatSalesA rebuilt All Campaigns page, Engage Rules for incoming messages, a Today view in Ad Insights, ticket snooze, a reply limit, customer-service roles for your team, the refund sheet for any period and custom dates on the Engage Overview.
Every campaign, product and keyword now gets a clear verdict on whether its ads make money after all your costs, not just an ACoS figure, with the reason a click away: margin, budget or stock. Pick Today to see your figures so far and which campaigns are out of budget right now.
Open in WhatSalesSet conditions on new buyer messages, such as subject, sender, store, channel, order or out of hours, and let Engage reply with a template, assign the ticket in turn, set status or priority, snooze it or leave a note for your team, in the order you choose.
Open in WhatSalesSee how your Amazon ads are doing so far today, hour by hour and campaign by campaign, against the same time yesterday.
Open in WhatSalesThe Today view now shows which Amazon campaigns are out of budget and since when, which are likely to run out later today at their recent pace, and which ran out yesterday, with a filter to list just those.
Open in WhatSalesSnooze a ticket that is waiting on a colleague, the warehouse or a courier for a few hours, until tomorrow morning or a time you choose. It comes back on its own when the time is up, or as soon as the customer writes again.
Open in WhatSalesDownload the refund sheet for today, the last 7 or 30 days, this month, last month or your own dates, and filter to pending, processed or rejected requests. The file is named after the period.
Open in WhatSalesChoose any start and end date, up to 12 months, and every figure, chart, ticket type and refund total on the Engage Overview follows, compared with the same number of days just before.
Open in WhatSalesChoose how many agent replies a ticket should take, and Engage flags every conversation that goes past it, in the inbox, in the ticket and on a new Long conversations card on the Overview, so a manager can step in early.
Open in WhatSalesGive each person a help-desk role, Team Leader, Agent or Basic, or build your own and switch individual Engage abilities on or off: the Overview, snoozing, the refund sheet, approving refunds, snooze and reply-limit settings and alerts.
Open in WhatSalesThe store, platform and brand filters on Ad Insights now stay at the top while you scroll, so you can switch them from anywhere on the page.
Open in WhatSalesTargets for every brand and category on Hierarchical Performance, sold prices in the SKU Performance export, per-account FBA planning, a Google Ads account picker, and budget rules for every store.
Set monthly revenue and profit targets for any brand, department, category or product type on Hierarchical Performance, and see on each card whether it is on pace, behind or has hit its target.
Open in WhatSalesThe SKU Performance export now shows the average price each unit sold for, including VAT and promotions, next to the current listing price.
Open in WhatSalesIf your group sells through several Amazon seller accounts, the planner now works out what each account needs at Amazon, and Send to Amazon books each shipment in the right account with its own listing.
Open in WhatSalesSet your own rules for campaign budgets: raise them in steps as they run low, pause campaigns at set hours, or shape spend through the day to match your orders. Rules carry out exactly what you set.
Open in WhatSalesIf your Google login reaches several Google Ads accounts, Connect Platforms now lists them all and lets you choose which ones WhatSales imports.
Open in WhatSalesA new view of when shoppers buy against when your ads run, easier navigation in Hierarchical Performance, and better tools for Mirakl marketplaces.
Ad Insights now sets your orders hour by hour against ad spend and budgets running out, with a weekly heat map. It lists campaigns that go dark while shoppers are still buying and suggests a budget rule for each finding.
Open in WhatSalesSearch your categories, product types and brands from one box and jump straight to them. Reports now show a clickable path back up through each level, and the products view is simpler to read and sort.
Open in WhatSalesMake a profile for Tesco, Superdrug, Debenhams, Boots, B&Q or Perfumes Club with a starting quantity, condition, pricing rule and fields that are always set. New listings start from it, so there is less to fill in.
Open in WhatSalesWhatSales checks each picture against the marketplace's size and shape rules before you publish, and can fix the ones it would reject. Reasons a marketplace asks for changes now show on the listing, with the problem pictures one click away.
A rebuilt BSR Changes page, eBay compliance fields, a new Hierarchical Performance page and Seller Central shipments on FBA transfers.
See which products are climbing, steady or falling in Amazon rank this week, with sales beside each. Start-here cards, rank-against-money charts and a product drawer with 60 days of rank, units and ad spend say what to do next.
Open in WhatSaleseBay listings now carry manufacturer, EU responsible person and safety documents, plus shop category, Best Offer, was price, VAT, lot size, buyer limits, scheduled start, subtitle and video. Set them in the drawer, a CSV, a profile or Fill from master.
Hierarchical Performance has a new design: headline figures, a trend chart and brand cards that open into their departments. Each group's report opens beside its neighbours, and the Copilot works as before.
Open in WhatSalesThe FBA transfers tab now includes shipments you created in Seller Central, with their FBA number, store, destination, units and products, alongside the transfers made in WhatSales.
Open in WhatSalesEdit Amazon A+ content and Brand Stories from WhatSales, track what each Flow achieved, and choose which WooCommerce orders to import.
The Amazon listing drawer now shows a listing's A+ content as it looks on Amazon. Edit the text, replace pictures with a built-in cropper, or reuse the same product's A+ from another marketplace. Amazon's check runs before anything is sent.
Change the layout of your A+ content: add any of eleven standard sections, each shown with a sketch, move them up or down, or remove them. Brand Story cards can be added and reordered too.
See all your Amazon Brand Stories in one place, create one from a standard layout or a copy, choose which products it appears on and edit it. Earlier versions are kept so you can put one back.
Open in WhatSalesA channel profile can now apply to one brand, so every new listing of that brand starts from it. Amazon profiles can also add the brand's Brand Story to new listings once they are live.
Open in WhatSalesThe Flow dashboard now tracks each Flow's listings: whether they went live as sent, and how Amazon search, sales, traffic and Best Seller Rank moved before and after each publish, Flow by Flow and listing by listing.
Open in WhatSalesA Flow CSV upload now finds each marketplace's price column by its marketplace, country or currency. A price check lists any that are missing or look wrong, and can convert them from your UK price.
Pick which kinds of WooCommerce orders WhatSales imports, as you already can for Shopify. Leave out marketplace orders your store also takes in, so they are not counted twice.
Open in WhatSalesWhile Ad Insights is open, each campaign's budget bar follows Amazon's latest reading every minute, and budgets show in the marketplace's own currency.
Open in WhatSalesListing Health gains filters and stock and sales evidence, and Ad Insights shows how well each advertised listing is built.
Filter by store, Flow, brand, category or search, and every count follows. Each product shows its last sale, units sold and stock. Products with no sales or stock in a year are set aside as likely discontinued.
Open in WhatSalesA campaign in Ad Insights now scores every listing it advertises and opens the Listing Health panel beside it, so you can see which badly built listings are holding a campaign back.
Open in WhatSaleseBay and eBay Ads use one connection, so they now show as one eBay card with a single status.
Open in WhatSalesConnect stores now shows the right steps for each channel. BigCommerce order messages arrive by themselves, and each email channel gets its own forwarding address so forwarded mail is labelled with its platform.
Send a listing from Listing Health straight to Flow or Product Studio.
Fix this listing sends a listing to one of your Flows, a new Flow or Product Studio. Pick a store or a single Flow to narrow the page, and see Flow's own log on the listings it publishes.
Open in WhatSalesListing Health now shows the pictures each marketplace itself displays.
The Listing Health panel now shows the pictures each marketplace displays for a listing, not just your Product Studio images. A live check on Amazon also tells you when Amazon sells your product abroad through Global Store.
Open in WhatSalesListing Health replaces SKU Coverage, with live checks on every major channel.
See whether each product is listed on every channel you sell on, and whether each listing is live, blocked or has problems, best sellers first. Open any cell to see what the channel says and fix it in Product Studio.
Open in WhatSalesEach listing gets a score for visibility, content and rules. Check live asks Amazon, eBay, the Mirakl marketplaces, Temu, Shopify, Walmart, OnBuy and others for a listing's current state. On Amazon it also reads images, A+ and Brand Story.
Open in WhatSalesAd Insights adds a world map of your campaigns and a store picker for multi-store accounts.
A world map and country table in Ad Insights show spend, sales and ROAS by country, with how many campaigns are live, out of budget, blocked or paused. Click a country to see its campaigns.
Open in WhatSalesAccounts with several stores can now view Ad Insights for all stores or one at a time. Team members see only the stores they have access to.
Open in WhatSalesTry Engage free for 15 days, see Amazon campaigns that ran out of budget, and find out which courier causes your refunds.
Any account owner can now take a short tour of Engage, our buyer messaging helpdesk, and start a 15-day free trial from it.
Open in WhatSalesAd Insights lists the Amazon campaigns that ran out of budget, Amazon's estimate of the extra sales they might have made, and today's budget use. A stock check and our read say whether more budget is worth it.
Open in WhatSalesRefunds Insights now compares your couriers and services by late, lost, damaged and undeliverable refunds per 1,000 orders against your average. Open a service to see its latest problem orders.
Open in WhatSalesThe sign-up page has a new design, with your country, currency and time zone filled in for you and a searchable country picker. New accounts start with a short Your business step.
Refunds Insights shows where refund money goes and what you can still claim, and the sign-in page has a new design.
See what was refunded, what the marketplace kept or gave back, postage lost, whether items came back, what can still be claimed and why customers refund, with the products and orders behind it. Find it under Product Analytics.
Open in WhatSalesThe sign-in page has a new design. If you use two-step sign-in, your six-digit code now submits as soon as you finish typing it.
Pick a repricing strategy in one click, and claim back money for returns that never came back.
Pick one of five ready-made strategies, from Careful start to Clear stock, and the repricer applies its settings. A short animation shows what each strategy would do to one listing over a day.
Open in WhatSalesAsk for a strategy built from your own listings and competitors. We review it, email you when it is ready, and you activate it with one click. Included with a paid repricer package.
Open in WhatSalesThe repricer now opens on Home, which says what it is doing and lists only what needs you. Each tab says what it holds, Results sits inside the repricer, and every listing shows what the repricer did there.
Open in WhatSalesRecovery has two new tabs. Customer returns lists FBA items refunded but never returned, while you can still claim. Seller-shipped returns lets you mark how each return arrived and guides you through the claim.
Open in WhatSalesAd Insights shows where your ad money goes brand by brand, with TikTok video verdicts and a new TikTok LIVE Insights page.
See where your ad money goes, brand by brand or by category and product type, with ROAS, TACoS and profit after ads. Open a brand to find the campaigns pulling its return down.
Open in WhatSalesAd Insights shows what each TikTok ad video sold, how far people watched, and a verdict such as scale it, fix the hook or pause. Separate tabs cover LIVE promotions and normal ads.
Open in WhatSalesFind out whether going LIVE pays: your LIVE sessions, sales by source, LIVE prices against normal prices with estimated profit per unit, and other accounts that went LIVE with your products.
Open in WhatSalesTurn on daily figures yourself, a redesigned profile page, and seasonal planning and stock checks in the Inventory Planner.
Account owners can now switch on daily figures from Profile, after seeing what changes. A banner shows progress while your history builds. Buy Box Analysis, Product Diagnostics and Hierarchical Performance offer the same switch.
Open in WhatSalesYour profile page has a new layout with cards and tabs for your details, preferences, security and daily figures, and a save bar that shows unsaved changes. Team members get their own profile page.
Open in WhatSalesProducts you mark with a season are now planned from last season's sales and growth, for the part of the season still to come. The Why popup shows each step. Other products are planned as before.
Open in WhatSalesThe planner points out stock that doesn't look real, such as a supplier's list kept as a location or placeholder levels on made-to-order products. You decide: mark products made to order, or keep counting the stock.
Open in WhatSalesThe repricer ranks what is worth fixing by money, and every stock-out figure now opens its proof.
A new panel groups listings that need a change, such as selling below cost or a minimum that keeps you out of the Buy Box, with the monthly gain and a suggested new minimum or maximum. Apply them in a click.
Open in WhatSalesThe repricer's decisions view now shows less at once: four headline numbers, a short table of price moves, and the full explanation and profit per unit inside each row.
Open in WhatSalesClick a stock-out badge on Stock Overview to see how the figure was worked out: daily stock levels, a normal week's sales, the units missed and the sum. You can download the daily records as a CSV.
Open in WhatSalesAny Amazon seller can now start the repricer themselves with a free month, and it works across several stores.
Every Amazon seller can now open Buy Box Analysis, take the tour and start a free month of the repricer. It practises on your listings first, showing every price it would set. Your plan and days left show in the page header.
Open in WhatSalesIf you sell the same products from several Amazon stores, the repricer recognises your own stores and doesn't compete against them. A per-store switch lets the store you want to lead compete as usual.
Open in WhatSalesFeedback requests in one place, and a new Engage inbox and overview.
Switch on feedback requests per marketplace, choose how many days after delivery to ask, leave out FBA, FBM or chosen products, see what happened to each order, and follow your seller rating month by month.
Open in WhatSalesOpen, overdue and unassigned counts sit above the list, tickets open in a pop-up with order, stock and activity tabs, and you get bulk actions, keyboard shortcuts, a time-left ring on each ticket and send-later.
See reply speed, open tickets by time left, busy hours, ticket types, channels, team and refunds, and open the tickets behind any figure in one click.
Copying a listing to a marketplace in another language translates the text and chooses each field's matching local value, marked "AI picked" so you can check it.
Search any Flow by SKU, title, brand, ASIN or barcode, and filter to the listings nobody has worked on yet.
Recovery finds money Amazon owes you, a new Shipping Choice report, and listing trends and cross-marketplace copying in Flow.
Recovery shows money Amazon may owe you, such as reimbursements paid below your cost, fee overcharges and lost or damaged stock, with the evidence you need to raise each claim.
Open in WhatSalesFind orders that went out on a dearer shipping service than the product usually needs, with the extra cost each day and the worst products first. For Linnworks sellers with daily figures.
Open in WhatSalesFlow now appears in every account's menu with a guided tour of what it does, and you can ask to join early access with your first month free.
Open in WhatSalesCopy a listing's content to other marketplaces in one step. Values are converted into what each marketplace accepts, and you see a preview before anything is saved.
A trend panel on each Amazon listing shows best seller rank and the search funnel week by week, with every publish marked on the charts so you can see what it changed.
The Product Studio catalogue pages through every product, with counts on each filter, search as you type, deleted products on request and a tab for products without a master.
Open in WhatSalesA new Stock Overview for every account, and the Inventory Planner opens for early access.
See your stock, its value and its sales in one place, with filters for missing costs or VAT, FBA or FBM, low stock and slow sellers. Switch to it from the Inventory page and back any time.
Open in WhatSalesThe Inventory Planner works out what to reorder and when, from your sales, stock and supplier lead times, and turns it into purchase orders. Take the tour and ask to join.
Open in WhatSalesList your offer on existing Amazon products from Product Studio.
In Product Studio, add your offer to a product already on Amazon and choose whether you or Amazon ships it.
Open in WhatSalesHand boards and tasks to a teammate in Workspace.
Pass a board or task to another team member, picked from a searchable list, and the handover is recorded in the task's activity.
Workspace boards can now require a review before a task is done.
Boards can require review: finishing a task sends it to its creator or a board admin, who can approve it or send it back with notes and screenshots.
A new Export Center, a Billing page and a guided way to connect your stores.
Export to Excel is now a catalogue of reports with filters. Exports run in the background with live progress, and you are told when each one is ready to download.
Open in WhatSalesSee your plan, billing interval, next renewal or trial end, the brands on your billing account and your invoice history in one place.
Open in WhatSalesConnecting a store or ad account is now step by step: pick a platform and follow its own setup, from Amazon regions and Amazon Ads to eBay, Temu, Walmart, WooCommerce and the Mirakl marketplaces.
Every Flow listing now shows exactly where it is, from draft to live.
Each listing shows its stage, from draft to submitted, verifying, live or live with warnings, and Flow checks Amazon, eBay, Temu and Mirakl after you publish.
Bring listings into Flow from a spreadsheet.
Import listing rows from a CSV, match its columns to marketplace fields once, and Flow remembers the mapping next time.
Publish to Walmart from Flow.
Create and publish Walmart US listings from Flow, alongside your other marketplaces.
Workspace team reports, and Flow listings out to Excel and back.
A team performance report for each board shows what every member completed over the dates you choose.
Export a Flow to an Excel workbook, work on it offline, and import it back. Flow checks the file before anything changes.
Clear handoffs between teammates in Workspace.
A task stays with its current holder until the next person accepts it, with reminders and an escalation if nobody picks it up in time.
Flow Publisher and Flow Dashboard arrive.
Edit and publish listings across your marketplaces from one grid, and follow every publish on the Flow Dashboard.
Open in WhatSalesProduct Studio and Channel Profiles.
Manage a product's listings on every marketplace from one place, and save default settings for each marketplace as a Channel Profile so new listings start ready.
Open in WhatSalesA calendar view in Workspace.
See dated and overdue tasks on a calendar, and double-click a day to add a task to it.
Bulk Publisher and new marketplace editors, with AI to fill the gaps.
Edit many listings at once, with editors for eBay, OnBuy, Shopify and Temu, and let AI fill empty fields for you to check.
Open in WhatSalesNo changes match these filters.
